Starring Judy Woodruff as Queen Levitra

CNN has begun promoting itself as delivering ‘Hard News’ in order to distinguish themselves from Fox News Channel’s Talk TV format. It’s even begun incorporating the term into its programs, as in, “Up next, hard news with Wolf Blitzer.”

Um, no thank you. Maybe if it was with Paula Zahn, I would consider it.

Naturally, they could have Hard News segments sponsored by Viagra. Or:

“Up next, hard weather, brought to you by Levitra.”
“Up next, hard sports, brought to you by Cialis.”
“Up next, hard entertainment …” – Oh wait, that probably sounds kind of porn-ish, never mind.

Maybe using the term ‘up next’ isn’t a good idea either.